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The Art of the Long View: Planning for the Future in an Uncertain World by Peter Schwartz

This is the preeminent and most valuable introduction to scenario planning. Peter Schwartz co-founded Global Business Network, the consulting network that has done more than any other to popularize and develop scenario planning in recent years. Before starting GBN, Schwartz developed scenarios at Stanford Research Institute and Royal Dutch/Shell. This book, in my view, is his most lasting contribution, setting out the precepts of scenario practice in such a way that anyone, from corporate executives to independent bricoleurs, can make use them.

 

ISBN: 0385267320

Order it now from Amazon.com!